Advantages and Disadvantages of Telemarketing

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You either love it or you hate it (and most people hate it) but making cold calls can be a very powerful tool for your business and it has many advantages to other marketing platforms. But like most things in life there is also a flip side which are the disadvantages of telemarketing.  So before embarking on a telemarketing campaign for your business it would be wise to consider the pros and the cons.

Advantages of using telemarketing

The main benefit of using telemarketing to promote your business is that, it allows you to immediately gauge your customer’s level of interest in your product or service.

It is time saving – you can reach a wide area much faster and you can reach more prospects than a sales representative on foot.

It is personal – much more personal than an email because you are speaking directly to your prospect and it is therefore highly interactive.

Your overhead costs will be a lot lower. It is comparatively less expensive than other forms of marketing such as advertising and it is cost effective as it is much cheaper than having a sales representative out on the road.

It creates an immediate rapport with your customers and prospects.

It generates leads and appointments for your sales team and enables you to sell to both existing and new customers.

Using telemarketing will enable you to expand your business by creating new opportunities and finding new customers in a very short period of time.

Telemarketing enables you to sell from a distance, which will increase your sales territory and you will be able to reach more customers than with in-person sales visits.

It is controllable and measureable. You can evaluate the results of the calls, control campaigns and monitor the effectiveness.

You will receive immediate feedback on your product or service which gives you valuable market intelligence.

Disadvantages of using telemarketing

It is non visual – you cannot see who you are talking to and 55% of our interpersonal communication is based on what people see and only 38% of the impact we make on others is based on what they hear.

Customer lists may not always be clean and opted-in, which leaves you with a potential risk of breaking the law.

Telemarketing sometimes projects a negative image that could damage your business’ reputation if it is carried out badly on behalf of your company.

Prospects will base their judgement about you and your company on how the telemarketer sounds.

The telephone can be intrusive. None of the prospects will be sat at their desk waiting for your call.

Telemarketing has the potential to replace a sales team and this could lead to negative feelings among employees.

If you have to purchase a database for your telemarketing campaign, this can be costly and a waste of time if you purchase the wrong database or one that is out of date. (Take specialist advice before purchasing a database)

Outsourcing your telemarketing can result in you losing control over your sales processes.


The Tallest Poppy Telemarketing                                                                                                                           Rotherham, Doncaster                                                                                                                                              01709 584039